It’s not a magic recipe. No, App Store Optimization is something that needs to be done on an ongoing basis. We’re trusted by 1000’s of developers to manage their mobile app marketing and ASO with our App Store Optimization Service. App Store Optimization has become the new standard for mobile app marketing. We understand exactly what mobile users search for in the App Store and Google Play because our technology has a proprietary index of data that is specific to mobile & and all major app stores. It doesn’t matter if you have already published your app, or if you are just preparing to launch it, you will need to implement the Google Play Store optimization.
Plus, algorithm changes and store changes (hello iOS 11) can make it a hassle to find relevant and up-to-date articles. So, ASO is not only about traffic, it’s also about conversion. It has a lot to do with market research and what your competitors do (you’ll often want to be found for the same keywords!). App Store Optimization. Plus, algorithm changes and store changes (hello iOS 11) can make it a hassle to find relevant and up-to-date articles. Is search term in Keyword Planner useful for selecting keywords for app stores? Google’s keyword planner does tell us about the monthly searches and competition for a certain keyword, however, the data provided by it is unique to the keyword’s performance over the search engines and not on app stores.